Top Tips to Utilise Social Media in Customer Service

Gone were the days when businesses had to stick with the old, time consuming and rather expensive methods of customer service. Today, if a business needs to listen to its customer, it can easily do so through social media.

In one JD Power survey of more than 23,000 online consumers, 67% of respondents reported having contacted a company via social media for support. However, being present in social media alone is not enough. To utilise it effectively, a business must be careful on how they listen, and more importantly, how they respond.

Top Tips to Utilise Social Media in Customer Service - Infographic